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Marketing und Internet - Markenkommunikation im Umbruch
Decker, Reinhold
;
Klein, Timo
;
Wartenberg, Frank
- In:
Markenartikel : das Magazin für Markenführung
57
(
1995
)
10
,
pp. 468-473
Persistent link: https://www.econbiz.de/10006591349
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