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Einwiller, Sabine A.
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Journal of marketing communications
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Enough Is Enough! When Identification No Longer Prevents Negative Corporate Associations
Einwiller, Sabine A.
;
Fedorikhin, Alexander
;
Johnson, …
- In:
Journal of the Academy of Marketing Science
34
(
2006
)
2
,
pp. 185-194
Persistent link: https://www.econbiz.de/10006149007
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Examining the link between integrated communication management and communication effectiveness in medium-sized enterprises
Einwiller, Sabine A.
;
Boenigk, Michael
- In:
Journal of marketing communications
18
(
2012
)
5
,
pp. 335-362
Persistent link: https://www.econbiz.de/10010034184
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