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Pre-colonial warfare and long-...
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Menon, Anil
9
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5
DINCECCO, MARK
4
Fenske, James
4
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2
Bharadwaj, Sundar G.
2
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The journal of economic history
7
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2
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2
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1
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1
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1
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1
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Marketing : monthly magazine of the Institute of Marketing
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OLC EcoSci
ECONIS (ZBW)
137
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1
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1
The Quality and Effectiveness of Marketing Strategy: Effects of Functional and Dysfunctional Conflict in Intraorganizational Relationships
Menon, Anil
;
Bharadwaj, Sundar G.
;
Howell, Roy
- In:
Journal of the Academy of Marketing Science
24
(
1996
)
4
,
pp. 299-313
Persistent link: https://www.econbiz.de/10006154317
Saved in:
2
Antecedents and Consequences of Marketing Strategy Making: A Model and a Test
Menon, Anil
;
Bharadwaj, Sundar G.
;
Adidam, Phani Tej
; …
- In:
Journal of marketing
63
(
1999
)
2
,
pp. 18-40
Persistent link: https://www.econbiz.de/10005968705
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3
Discussion
Bharadwaj, Sundar
;
Menon, Anil
- In:
Quality management journal : QMJ
4
(
1997
)
3
,
pp. 107-109
Persistent link: https://www.econbiz.de/10005979729
Saved in:
4
Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as Market Strategy
Menon, Ajay
;
Menon, Anil
- In:
Journal of marketing
61
(
1997
)
1
,
pp. 51-67
Persistent link: https://www.econbiz.de/10005986481
Saved in:
5
Sports Marketing: A New Ball Game with New Rules
Burnett, John
;
Menon, Anil
;
Smart, Denise T.
- In:
Journal of advertising research
33
(
1993
)
5
,
pp. 21-35
Persistent link: https://www.econbiz.de/10006540271
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6
Toward Extending the Compromise Effect to Complex Buying Contexts
Dhar, Ravi
;
Menon, Anil
;
Maach, Bryan
- In:
Journal of marketing research : JMR
41
(
2004
)
3
,
pp. 258-261
Persistent link: https://www.econbiz.de/10006645661
Saved in:
7
Making innovation happen in organizations: individual creativity mechanisms, organizational creativity mechanisms or both?
Bharadwaj, Sundar
;
Menon, Anil
- In:
The journal of product innovation management : an …
17
(
2000
)
6
,
pp. 424-434
Persistent link: https://www.econbiz.de/10006282184
Saved in:
8
The effects of flexible firm orientations on market information use: intended and unintended consequences
Maltz, Elliot
;
Menon, Anil
;
Wilcox, James
- In:
Journal of strategic marketing
14
(
2006
)
2
,
pp. 147-164
Persistent link: https://www.econbiz.de/10007261696
Saved in:
9
Learning About the Market's Periphery: IBM's WebFountain
Menon, Anil
;
Tomkins, Andrew
- In:
Long range planning : LRP ; international journal of …
37
(
2004
)
2
,
pp. 153-162
Persistent link: https://www.econbiz.de/10005884006
Saved in:
10
FMCG P&G's 'Trojan Using big brands to piggyback new launches
DINCECCO, MARK
- In:
Marketing : monthly magazine of the Institute of Marketing
(
2010
),
pp. 6-18
Persistent link: https://www.econbiz.de/10008371897
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