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International journal of business environment : IJBE
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ECONIS (ZBW)
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IMC: Has anything really changed? A new perspective on an old definition
Luck, Edwina
;
Moffatt, Jennifer
- In:
Journal of marketing communications
15
(
2009
)
5
,
pp. 311-326
Persistent link: https://www.econbiz.de/10008334831
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The electronic village : the digital challenges in communication strategies for sporting organisations
Buchanan, Elizabeth
;
Luck, Edwina
- In:
International journal of business environment : IJBE
2
(
2008/09
)
2
,
pp. 258-279
Persistent link: https://www.econbiz.de/10009878403
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