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Information Accessibility as a Moderator of Judgments: The Role of Content versus Retrieval Ease
Tybout, Alice M.; Sternthal, Brian; Malaviya, Prashant; … - In: Journal of consumer research : JCR ; an … 32 (2005) 1, pp. 76-85
Persistent link: https://www.econbiz.de/10006643655
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MARKETING IN THE 21ST CENTURY - A Vision of Theory, Research, and the Future of Business Schools
Calder, Bobby J.; Tybout, Alice M. - In: Journal of the Academy of Marketing Science 27 (1999) 3, pp. 359-366
Persistent link: https://www.econbiz.de/10006152819
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When Will a Brand Scandal Spill Over, and How Should Competitors Respond?
Roehm, Michelle L.; Tybout, Alice M. - In: Journal of marketing research : JMR 43 (2006) 3, pp. 366-373
Persistent link: https://www.econbiz.de/10007270433
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Context Effects at Encoding and Judgment in Consumption Settings: The Rob of Cognitive Resources
Meyers-Levy, Joan; Tybout, Alice M. - In: Journal of consumer research : JCR ; an … 24 (1997) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10006673717
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The Moderating Role of Prior Knowledge in Schema-Based Product Evaluation
Peracchio, Laura A.; Tybout, Alice M. - In: Journal of consumer research : JCR ; an … 23 (1996) 3, pp. 177-192
Persistent link: https://www.econbiz.de/10006677702
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The Effect of Temporal Frame on Information Considered in New Product Evaluation: The Role of Uncertainty
Grant, Susan Jung; Tybout, Alice M. - In: Journal of consumer research : JCR ; an … 34 (2008) 6, pp. 897-913
Persistent link: https://www.econbiz.de/10007992526
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Three Questions You Need to Ask About Your Brand - A brand has to do more than just stand out. It has to fit in, too. A product's similarities to the competition are more important...
Keller, Kevin Lane; Sternthal, Brian; Tybout, Alice - In: Harvard business review : HBR (2002), pp. 80-87
Persistent link: https://www.econbiz.de/10005940351
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The Influence of Negation on Product Evaluations
Grant, Susan Jung; Malaviya, Prashant; Sternthal, Brian - In: Journal of consumer research : JCR ; an … 31 (2004) 3, pp. 583-591
Persistent link: https://www.econbiz.de/10006645061
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"A Two-Factor Explanation of Assimilation and Contrast Effects"
Meyers-Levy, Joan; Sternthal, Brian - In: Journal of marketing research : JMR 30 (1993) 3, pp. 359-368
Persistent link: https://www.econbiz.de/10006690585
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The Moderating Effect of Knowledge and Resources on the Persuasive Impact of Analogies
Roehm, Michelle L.; Sternthal, Brian - In: Journal of consumer research : JCR ; an … 28 (2001) 2, pp. 257-272
Persistent link: https://www.econbiz.de/10006657591