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Application of Social Web tools to the internationalization of retail companies
Mollá-Descals, Alejandro; Gómez-Borja, Miguel-Ángel; … - In: Journal of business case studies 6 (2010) 7, pp. 31-36
Persistent link: https://www.econbiz.de/10009886025
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Logistics service quality and buyer-customer relationships: the moderating role of technology in B2B and B2C contexts
Gil-Saura, Irene; Ruiz-Molina, Maria Eugenia - In: The service industries journal 31 (2011) 7, pp. 1109-1124
Persistent link: https://www.econbiz.de/10008927147
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Using Support Vector Semiparametric Regression to estimate the effects of pricing on brand substitution
Martinez-Ruiz, María Pilar; Mollá-Descals, Alejandro; … - In: International journal of market research : JMRS ; the … 50 (2008) 3, pp. 533-558
Persistent link: https://www.econbiz.de/10008210217
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Using Support Vector Semiparametric Regression to estimate the effects of pricing on brand substitution
Martinez-Ruiz, María Pilar; Mollá-Descals, Alejandro; … - In: International journal of market research : JMRS ; the … 50 (2008) 4, pp. 533-558
Persistent link: https://www.econbiz.de/10008210776
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Borrower Decision Aid for people-to-people lending
González-Benito, Óscar; Martínez-Ruiz, María Pilar; … - In: Decision support systems : DSS ; the international journal 49 (2010) 1, pp. 52-61
Persistent link: https://www.econbiz.de/10008387053
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Using store level scanner data to improve category management decisions: Developing positioning maps
González-Benito, Óscar; Martínez-Ruiz, María Pilar; … - In: European journal of operational research : EJOR 198 (2009) 2, pp. 666
Persistent link: https://www.econbiz.de/10008237947
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An overview about fashion retailing sector : UK versus Spain
Mollá-Descals, Alejandro; Lorenzo-Romero, Carlota; … - In: International business and economics research journal 11 (2012) 13, pp. 1439-1446
Persistent link: https://www.econbiz.de/10010076791