Narrow search
Showing 1 - 5 of 5
Cover Image
In search of a surrogate for touch: The effect of haptic imagery on perceived ownership
Peck, Joann; Barger, Victor A.; Webb, Andrea - In: Journal of consumer psychology : the official journal … 23 (2013) 2, pp. 189-196
Persistent link: https://www.econbiz.de/10010094815
Cover Image
A review of internet marketing research over the past 20 years and future research direction
Pomirleanu, Nadia; Schibrowsky, John A.; Peltier, James; … - In: Journal of research in interactive marketing : … 7 (2013) 3, pp. 166-181
Persistent link: https://www.econbiz.de/10010185170
Cover Image
Social media's slippery slope : challenges, opportunities and future research directions
Schultz, Don E.; Peltier, James - In: Journal of research in interactive marketing : … 7 (2013) 2, pp. 86-99
Persistent link: https://www.econbiz.de/10010147117
Cover Image
The Role of Transactional versus Relational Data in IMC Programs: Bringing Customer Data Together
Zahay, Debra; Peltier, James; Schultz, Don E.; Griffin, … - In: Journal of advertising research 44 (2004) 1, pp. 3-18
Persistent link: https://www.econbiz.de/10006504449
Cover Image
Interactive IMC: The Relational-Transactional Continuum and the Synergistic Use of Customer Data - This article proposed and tested the synergistic value of the relational-transact...
Peltier, James; Schibrowsky, John A.; Schultz, Don E. - In: Journal of advertising research 46 (2006) 2, pp. 146-159
Persistent link: https://www.econbiz.de/10007379258