Narrow search
Showing 1 - 4 of 4
Cover Image
A Gap Analysis Approach to Marketing Curriculum Assessment: A Study of Skills and Knowledge
Davis, Richard; Misra, Shekhar; Auken, Stuart Van - In: Journal of marketing education : JME 24 (2002) 3, pp. 218-224
Persistent link: https://www.econbiz.de/10006261455
Cover Image
Academic Integrity in the Business School Environment: I'll Get by with a Little Help from My Friends
Chapman, Kenneth J.; Davis, Richard; Toy, Daniel; … - In: Journal of marketing education : JME 26 (2004) 3, pp. 236-249
Persistent link: https://www.econbiz.de/10006242872
Cover Image
Ethics - Marketing ploy, or just the best business proposition?
Davis, Richard - In: Managing service quality : MSQ ; an international journal 6 (1996) 2, pp. 6-10
Persistent link: https://www.econbiz.de/10007203743
Cover Image
Articles - Relating Pedagogical Preference of Marketing Seniors and Alumni to Attitude toward the Major
Davis, Richard; Misra, Shekhar; Auken, Stuart Van - In: Journal of marketing education : JME 22 (2000) 2, pp. 147-154
Persistent link: https://www.econbiz.de/10006284911