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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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Die Qualität von Online Panel - Ein Methodentest - Online-Panel unterliegen häufig der Kritik einer mangelnden Repräsentativität und einer schwer nachvollziehbaren Art der Rekrutie...
Hoppe, Michael
;
Lamp, Rainer
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
(
2001
)
3
,
pp. 46-51
Persistent link: https://www.econbiz.de/10007113540
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