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Marketing intelligence & planning
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Der Reihenfolgeeffekt auf Präferenzen
Gierl, Heribert
;
Höser, Hans
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
54
(
2002
),
pp. 3-18
Persistent link: https://www.econbiz.de/10006695813
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The need for economic and pre-economic marketing controlling
Helm, Roland
;
Höser, Hans
- In:
Marketing intelligence & planning
13
(
1995
)
4
,
pp. 10-15
Persistent link: https://www.econbiz.de/10007006565
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