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Modeling Dependencies in Brand Choice Outcomes Across Complementary Categories
Ma, Yu; Seetharaman, P.B.; Narasimhan, Chakravarthi - In: Journal of retailing 88 (2012) 1, pp. 47-63
Persistent link: https://www.econbiz.de/10009830511
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An empirical investigation of the impact of gasoline prices on grocery shopping behavior
Ma, Yu; Gauri, Dinesh; Ailawadi, Kusum; Grewal, Dhruv - In: MSI reports : working paper series (2010) 1, pp. 3-59
Persistent link: https://www.econbiz.de/10009893551
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A Multicategory Model of Consumers' Purchase Incidence, Quantity, and Brand Choice Decisions: Methodological Issues and Implications on Promotional Decisions
Mehta, Nitin; Ma, Yu - In: Journal of marketing research : JMR 49 (2012) 4, pp. 435-452
Persistent link: https://www.econbiz.de/10009997967
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An Empirical Investigation of the Impact of Gasoline Prices on Grocery Shopping Behavior
Ma, Yu; Ailawadi, Kusum L; Gauri, Dinesh K; Grewal, Dhruv - In: Journal of marketing 75 (2011) 2, pp. 18-36
Persistent link: https://www.econbiz.de/10008885841
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Private Labels and the Channel Relationship: A Cross-Category Analysis
Narasimhan, Chakravarthi; Wilcox, Ronald T. - In: The journal of business : B 71 (1998) 4, pp. 573-600
Persistent link: https://www.econbiz.de/10007347763
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Customer Profitability in a Supply Chain
Niraj, Rakesh; Gupta, Mahendra; Narasimhan, Chakravarthi - In: Journal of marketing 65 (2001) 3, pp. 1-16
Persistent link: https://www.econbiz.de/10005948231
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THINKING ABOUT ... - THE NEW APPEAL OF PRIVATE LABELS - Most brand manufacturers in the packaged-consumer-goods industry have long seen private labels as undermining their margins...
Dunne, David; Narasimhan, Chakravarthi - In: Harvard business review : HBR 77 (1999) 3, pp. 41-54
Persistent link: https://www.econbiz.de/10005968568
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Promotional Elasticities and Category Characteristics
Narasimhan, Chakravarthi; Neslin, Scott A.; Sen, Subrata K. - In: Journal of marketing 60 (1996) 2, pp. 17-30
Persistent link: https://www.econbiz.de/10005988384
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Research Note: Consumer Heterogeneity and Competitive Price-Matching Guarantees - Price-matching guarantees can facilitate price competition.
Chen, Yuxin; Narasimhan, Chakravarthi; Zhang, Z.John - In: Marketing science : the marketing journal of the … 20 (2001) 3, pp. 300-314
Persistent link: https://www.econbiz.de/10006899803
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Individual Marketing with Imperfect Targetability - Being imperfect in targeting is perfect for profit.
Chen, Yuxin; Narasimhan, Chakravarthi; Zhang, Z.John - In: Marketing science : the marketing journal of the … 20 (2001) 1, pp. 23-41
Persistent link: https://www.econbiz.de/10006902875