The aim of this work focuses on analyzing the effect, both immediate and delayed, of Market Orientation (MO) on organizational outcomes. A longitudinal study has been done over a time horizon of 3 years in the Spanish financial sector. Regarding the methodology, we have developed a qualitative...

In this paper the importance of word of mouth for marketing management in the twenty-first century will be discussed. After a short introduction, there will be a focus on the demarcations and problems of traditional marketing. Then, in the third section, word of mouth (WOM) and word-of-mouth...

This study spotlighted on the financial services industry specifically in the creation of brand trust across online channel, which constructs a significant contribution to the under-researched area of online branding. Content analysis was performed on the web sites of top ten bank retailers in...

This research aims to probe the influence of online game endorsement on adolescent involvement and game purchase intention. Involvement means the perceived importance and interest stimulate. The high involvement means consumers will spend more time considering and collecting data in order to...

In this paper, a fuzzy multiobjective mathematical programming model for operational transport planning in a supply chain is presented. The objectives of the proposed model are the minimization of the number of used trucks and the total inventory level, by considering vehicle capacities as a...

This paper presents a critical analysis of some of the techniques which are applied in practice to obtain composite indicators from a previous sub-indicator system. In studying each methodology, we identify the advantages and disadvantages associated with them, paying particular attention to...

This paper analyzes the importance of having a network of stations adapted to vehicles carrying dangerous goods. In the r̄st place, it is studied the current demand which is offered by the existing parking areas, and in the second place, it is explained a maximum coverage location model in...

The generalized truck-and-trailer routing problem (GTTRP) constitutes a uniēd model for vehicle routing problems with trailers and a fixed lorry-trailer assignment. The GTTRP is a generalization of the truck-and-trailer routing problem (TTRP), which itself is an extension of the well-known...

In this paper we investigate how to allocate the available budget for agri-environmental measures to maximise environmental benefits and to minimise potential negative side effects resulting for farmers from the implementation of agri-environmental measures. According to the governmental and EU...

In the present paper an analysis of the neo-classical optimization model with linear constraints is proposed. By introducing the dual problem it is shown that the solution to the maximization problem is also a solution to the minimization problem. The purely theoretical model proposes a...