Hierarchical aggregation/disaggregation of time series in order to make forecasts is a frequent challenge in business and econometric scenarios. This work presents a novel approach for selecting an adequate time series disaggregation level as a starting point for making forecasts. The...

We present the generalized hybrid averaging (GHA) operator. It is a new aggregation operator that generalizes the hybrid averaging (HA) operator by using the generalized mean. Thus, we are able to generalize a wide range of mean operators such as the HA, the hybrid geometric averaging (HGA), the...

Past research has focused mainly on discovering the relationship between brand image, brand attitude, and purchasing behavior. Such studies have found that consumers will rely on brand preference as the major purchasing reference when they have positive brand attitudes toward products. Because...

This study is designed to clarify the integral component and criteria of the success of the electoral candidate and its impact on the voters' selection decision (a case study of Jordanian voters). For the purpose of identifying the most important basic components that influence voters choice...

Business students often have difficulty integrating economics reasoning into other business disciplines because of differences in the format and presentation of financial data across disciplines. Economics courses use one format while Accounting and other business courses use another. This paper...

This paper analyzed the measurement and the classification of marketing capabilities of China’s agricultural science and technology enterprises. According to the existing literatures, the scale of marketing capability is developed. With using of the first-hand data of 268 China’s...

This study was aimed to obtain creative industries SMEs potentials developed in Cimahi, determine creative industries that could be prioritized as a market leader, obtain ideas of they behaved in utilizing the internet and E-Commerce, and acquire concept models through E-Commerce marketing. The...

This research aims to probe the influence of online game endorsement on adolescent involvement and game purchase intention. Involvement means the perceived importance and interest stimulate. The high involvement means consumers will spend more time considering and collecting data in order to...

What factors influence consumers to choose a bank with which to contract a service in a situation of information asymmetry? In this situation the firm has more information than consumers, and this fact generates consumer uncertainty due to a possible firm opportunistic behaviour. To reduce it,...

This paper examines the influence of external information on their purchase behaviour of GM food. Data are gathered from auction experiments. The results show that external information affects the purchase behaviour of consumers. Participants who receive single negative information from...