Narrow search
Showing 1 - 10 of 18
Cover Image
An investigation into the relationship between political activity levels and political market orientation
Ormrod, Robert P.; Henneberg, Stephan C. - In: European journal of marketing : EJM 44 (2010) 3, pp. 382-401
Persistent link: https://www.econbiz.de/10008404518
Cover Image
The triadic interaction model of political marketing exchange
Henneberg, Stephan C.; Ormrod, Robert P. - In: Marketing theory 13 (2012) 1, pp. 87-103
Persistent link: https://www.econbiz.de/10010117114
Cover Image
Political market orientation and strategic party postures in Danish political parties
Ormrod, Robert P.; Henneberg, Stephan C. - In: European journal of marketing : EJM 45 (2011) 6, pp. 852-882
Persistent link: https://www.econbiz.de/10009029572
Cover Image
F INFORMATION COMMERCE & TECHNOLOGY - Applying meta-analytical procedures to software Fe:160 engineering experiments
Miller, James - In: Operations research, Management science : OR MS ; the … 41 (2001) 5, pp. 591-592
Persistent link: https://www.econbiz.de/10006511284
Cover Image
F: INFORMATION COMMERCE & TECHNOLOGY - Multi-method research: An empirical investigation of object-oriented technology Fe:160
Wood, Murray; Miller, James; Roper, Marc; Daly, John - In: Operations research, Management science : OR MS ; the … 40 (2000) 5, pp. 585-588
Persistent link: https://www.econbiz.de/10006514933
Cover Image
Incorporating a practical financial accounting example into an introductory statistics course
Drougas, Anne; Harrington, Steve; Miller, James - In: Journal of the Academy of Business Education : JABE 12 (2011) 2, pp. 121-136
Persistent link: https://www.econbiz.de/10009889303
Cover Image
Customer Focus - Why it's important to educate customers, as well as employees, about quality service.
Miller, James - In: Sales & marketing management 146 (1994) 5, pp. 29-32
Persistent link: https://www.econbiz.de/10006490648
Cover Image
Exploiting the B2B knowledge network: New perspectives and core concepts
Naudé, Peter; Henneberg, Stephan; Zolkiewski, Judy; … - In: Industrial marketing management : the international … 38 (2009) 5, pp. 493-494
Persistent link: https://www.econbiz.de/10008272361
Cover Image
Squaring customer demands, brand strength, and production requirements: A case example of an integrated product and branding strategy
Herrmann, Andreas; Henneberg, Stephan; Landwehr, Jan - In: Total quality management & business excellence : an … 21 (2010) 10, pp. 1017-1032
Persistent link: https://www.econbiz.de/10008446231
Cover Image
Understanding voter orientation in the context of political market orientation: is the political customer king?
Ormrod, Robert; Henneberg, Stephan - In: Journal of marketing management : MM 26 (2010) 1, pp. 108-131
Persistent link: https://www.econbiz.de/10008416303