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ADVERTISING EFFECTIVENESS - How Latin Americans respond emotionally to advertising - Comparing emotional response to ads in different countries can make campaigns more effective.
Alagón-Cano, Jorge
;
Puente-Díaz, Rogelio
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2009
),
pp. 46-47
Persistent link: https://www.econbiz.de/10008319472
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