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Customer orientation, merchandising competencies, and financial performance of small fashion retailers in Bangkok
Chotekorakul, Warin; Nelson, James - In: Journal of fashion marketing and management 17 (2013) 2, pp. 225-242
Persistent link: https://www.econbiz.de/10010159662
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Sales and marketing integration : applying the theoretical lens of the resource-based view
Madhani, Pankaj M. - In: International journal of electronic customer … 6 (2012) 3/4, pp. 292-322
Persistent link: https://www.econbiz.de/10010184743
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Journal of promotion management : JPM
Binghamton, NY : Haworth Press - 1.1991/93 -
Persistent link: https://www.econbiz.de/10008932844
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Examination of attitudinal and intentional drivers of non-deceptive counterfeiting in a South Asian context
Mir, Imran Anwar - In: Journal of business economics and management 14 (2013) 3, pp. 601-615
Persistent link: https://www.econbiz.de/10010147591