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Creating the brand-driven business: a roadmap for the CEO
Dunn, Michael; Davis, Scott - In: Thexis : Fachzeitschrift für Marketing ; … 22 (2005) 1, pp. 24-27
Persistent link: https://www.econbiz.de/10006017773
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How to Fight a Price War - If you find yourself fighting a price war, you'll need to understand how it started in order to respond effectively. Often the best counterattack does no...
Rao, Akshay R.; Bergen, Mark E.; Davis, Scott - In: Harvard business review : HBR 78 (2000) 2, pp. 107-117
Persistent link: https://www.econbiz.de/10005960831
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Return Policies and the Optimal Level of Hassle
Davis, Scott; Hagerty, Michael; Gerstner, Eitan - In: Journal of economics and business 50 (1998) 5, pp. 445-460
Persistent link: https://www.econbiz.de/10005973961
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Tastes
Consumer, Money Back Guarantees in Retailing Matching … - In: Journal of retailing 71 (1995) 1, pp. 7-22
Persistent link: https://www.econbiz.de/10006634135
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Marketers Challenged to Respond to Changing Nature of Brand Building
Davis, Scott - In: Journal of advertising research 45 (2005) 2, pp. 198-200
Persistent link: https://www.econbiz.de/10006499591
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Faces Behind The Figures
Vanderlip, Caroline; Horrow, Richard; Davis, Scott - In: Forbes : business and finance 157 (1996) 7, pp. 96-97
Persistent link: https://www.econbiz.de/10006320952
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Building Brands From the Inside - Internal systems must work together to support the brand.
Dunn, Michael; Davis, Scott - In: Marketing management : a quarterly business management … 12 (2003) 3, pp. 32-37
Persistent link: https://www.econbiz.de/10007232769
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Focus: Brand growth - New challenges to marketing's mandates - Building growth brands demands a holistic approach to markets, consumers and touchpoints. Can you handle it?
Davis, Scott - In: ADMAP : for decisionmakers in advertising, marketing, … 41 (2006) 6, pp. 22-24
Persistent link: https://www.econbiz.de/10007268128
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Managing Growth - You'll sleep better if you're synchronized and transparent
Eskew, Mike; Davis, Scott - In: Executive excellence : the magazine of personal … 21 (2004) 7, pp. 7
Persistent link: https://www.econbiz.de/10007101169
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STRATEGY - Uncertain Economy Provides Opportunity - The current environment is the perfect time to position your company for growth when the economy improves. And, CFOs are best po...
Lyman, Steve; Dee, Jim; Davis, Scott - In: Financial executive : FE 24 (2008) 4, pp. 24-27
Persistent link: https://www.econbiz.de/10008045711