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ECONIS (ZBW)
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1
Journal of consumer culture
London : Sage
-
1.2001 -
Persistent link: https://www.econbiz.de/10010186730
Saved in:
2
An exploration of seniors' relationships with prescription pharmaceutical brands : an application of "arranged marriage" metaphor framework
Deshpande, Sameer
;
Chreim, Samia
;
Bello, Roberto
; …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
2
,
pp. 142-159
Persistent link: https://www.econbiz.de/10010160210
Saved in:
3
Integrating
brand
and marketing perspectives in M&A
Bauer, Florian Andreas
;
Matzler, Kurt
;
Wille, Claudia
- In:
Problems and perspectives in management : PPM
10
(
2012
)
4
,
pp. 57-70
Persistent link: https://www.econbiz.de/10010146941
Saved in:
4
Consumer response to
brand
renaming as part of an international standardisation strategy
Ringeisen, Petra
;
Hünerberg, Reinhard
- In:
International journal of business and globalisation : IJBG
10
(
2013
)
4
,
pp. 456-469
Persistent link: https://www.econbiz.de/10010184610
Saved in:
5
Journal of economic psychology : research in economic psychology and behavioral economics
Amsterdam [u.a.] : Elsevier
;
anfangs: Amsterdam : North …
-
Jg. 1.1981 - 33.2012; Vol. 34.2013 -
Persistent link: https://www.econbiz.de/10010186584
Saved in:
6
Journal of current issues and research in advertising : JCIRA
Philadelphia, Pa : Taylor & Francis Group
;
anfangs: …
-
14.1992 - 32.2010; 33.2012 -
Persistent link: https://www.econbiz.de/10008276111
Saved in:
7
Psychology & marketing
New York, NY : Wiley
;
1984,1-2: New York, NY : Van …
-
1.1984 -
Persistent link: https://www.econbiz.de/10008336022
Saved in:
8
Kölner Zeitschrift für Soziologie und
Sozialpsychologie
: KZfSS
Forschungsinstitut für Sozial- und …
;
…
-
Wiesbaden : Springer VS
;
anfangs: Köln : Westdt. Verl
;
…
-
1.1948/49(1948) -
Persistent link: https://www.econbiz.de/10008385395
Saved in:
9
Consumption, markets & culture
Abingdon : Routledge
;
anfangs: Lausanne : Gordon and …
-
1997 -
Persistent link: https://www.econbiz.de/10010186835
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10
Conceptualisation of branding : strategy based on the Indian pharma sector
Sanyal, Shamindra Nath
;
Datta, Saroj Kumar
;
Banerjee, …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
2
,
pp. 175-198
Persistent link: https://www.econbiz.de/10010160208
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