Showing 1 - 10 of 39
Persistent link: https://www.econbiz.de/10010184465
While Business Intelligence (BI) initiatives have been a top-priority of CIOs around the world for several years, accounting for billions of USD of IT investments per annum (IDC), academic research on the actual bene fits derived from BI tools and the drivers of these bene fits remain sparse....
Persistent link: https://www.econbiz.de/10010097641
Persistent link: https://www.econbiz.de/10010184341
The adoption and expansion of IT (Information Technologies) in environment enterprise is taking place at high speed. ERP systems arise from the most innovative IT and computer systems and these have been implemented by companies around the world. When the system is implemented, the maintenance...
Persistent link: https://www.econbiz.de/10009958320
This paper evaluates the relative financial managerial performance of thirty matched-pairs of US firms and Chinese (CN) firms. In this study, financial managerial performance is measured in terms of profitability, debt management, and asset management. Paired comparison is employed and eight...
Persistent link: https://www.econbiz.de/10010079552
Our paper examines the challenging task of analysing the dynamics of Competitive Intelligence (CI) budgets within the Romanian software companies. The paper doesn’t seek to find the optimal pattern of allocating CI budgets from the business turnover, as every organization involved in software...
Persistent link: https://www.econbiz.de/10010097649
The development of information technology has affected the banking business strategy. Internet have been the backbone in the last decade in expanding the banking business, especially in increasing financial transaction services. The term online banking has emerged and became an aspect in banking...
Persistent link: https://www.econbiz.de/10010097694
In this paper the importance of word of mouth for marketing management in the twenty-first century will be discussed. After a short introduction, there will be a focus on the demarcations and problems of traditional marketing. Then, in the third section, word of mouth (WOM) and word-of-mouth...
Persistent link: https://www.econbiz.de/10009958057
This study spotlighted on the financial services industry specifically in the creation of brand trust across online channel, which constructs a significant contribution to the under-researched area of online branding. Content analysis was performed on the web sites of top ten bank retailers in...
Persistent link: https://www.econbiz.de/10009958459
This research aims to probe the influence of online game endorsement on adolescent involvement and game purchase intention. Involvement means the perceived importance and interest stimulate. The high involvement means consumers will spend more time considering and collecting data in order to...
Persistent link: https://www.econbiz.de/10010186015