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Dual effect-based market segmentation and price optimization
Theysohn, Sven; Klein, Kristina; Völckner, Franziska; … - In: Journal of business research : JBR 66 (2013) 4, pp. 480-488
Persistent link: https://www.econbiz.de/10010087045
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The Double-Edged Sword of Foreign Brand Names for Companies from Emerging Countries
Melnyk, Valentyna; Klein, Kristina; Völckner, Franziska - In: Journal of marketing 76 (2012) 6, pp. 21-38
Persistent link: https://www.econbiz.de/10010037711
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Hierarchical Latent Variable Models in PLS-SEM: Guidelines for Using Reflective-Formative Type Models
Becker, Jan-Michael; Klein, Kristina; Wetzels, Martin - In: Long range planning : LRP ; international journal of … 45 (2012) 5, pp. 359-394
Persistent link: https://www.econbiz.de/10010050251