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The heterogeneous effect of WOM on product sales: why the effect of WOM valence is mixed?
Yang, Joonhyuk; Kim, Wonjoon; Amblee, Naveen; Jeong, … - In: European journal of marketing : EJM 46 (2012) 11, pp. 1523-1539
Persistent link: https://www.econbiz.de/10010041694
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Can Brand Reputation Improve the Odds of Being Reviewed On-Line?
Amblee, Naveen; Bui, Tung - In: International journal of electronic commerce : IJEC 12 (2008) 3, pp. 11-28
Persistent link: https://www.econbiz.de/10007996093
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Harnessing the Influence of Social Proof in Online Shopping: The Effect of Electronic Word of Mouth on Sales of Digital Microproducts
Amblee, Naveen; Bui, Tung - In: International journal of electronic commerce : IJEC 16 (2011) 2, pp. 91-115
Persistent link: https://www.econbiz.de/10009812021
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Effect of the Fukushima nuclear disaster on global public acceptance of nuclear energy
Kim, Younghwan; Kim, Minki; Kim, Wonjoon - In: Energy policy 61 (2013), pp. 822-828
Persistent link: https://www.econbiz.de/10010166003
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Measuring the role of technology-push and demand-pull in the dynamic development of the semiconductor industry : the case of the global DRAM market
Kim, Wonjoon; Lee, Jeong-dong - In: Journal of applied economics 12 (2009) 1, pp. 83-108
Persistent link: https://www.econbiz.de/10009925953
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The effect of the triple helix system and habitat on regional entrepreneurship: Empirical evidence from the U.S.
Kim, Younghwan; Kim, Wonjoon; Yang, Taeyong - In: Research policy : policy and management studies of … 41 (2012) 1, pp. 154-167
Persistent link: https://www.econbiz.de/10009817309