This paper examines the strategy of firms in export markets and its relation with firm export performance. A taxonomic approach is adopted and export strategies are based on three dimensions: geographical scope, degree of marketing mix adaptation and competitive basis adopted. Using data from 88...

Management, as a social science, and Strategic Management, as a specific scientific discipline of this science, require research methodologies that can deal with all of the complexities of the business phenomena to be analysed. Certain circumstances call for methodologies that can combine...

We analyze the influence of the firms' internationalization process of firms on the adoption of a proactive environmental strategy. Using direct interviews with the CEOs of 103 export Spanish firms from the food industry, we show that a high degree of international diversification encourages...

Alrich and Martínez (2001) pointed out that in "entrepreneurship many are called, but few are chosen". Many entrepreneurs try seriously to create a lasting organization, but most of them do not pass through the three stages of the entrepreneurial startup process. There is scarce research...

This work analyzes the use of the train by the Galician companies when they do business transactions with northern Portuguese operators. The residual usage of this infrastructure (0.01 of all the transactions) is proved opposite the masive use of the truck; factors that explain the choice and...

This study analyses the readiness of multinational enterprises to export their human resource management (HRM) system to their subsidiaries abroad, depending on the perceived quality of the system and the differences in the cultural contexts of the headquarters and subsidiaries. Using a...