This paper entitled "Patent as a motivation of starting a new entrepreneurial activity of high potential" based on a research that was held by the Greek Industrial Property Organization (O.B.I.), investigates the fate of Patents that the organization granted to residents of the country during...

In this paper the importance of word of mouth for marketing management in the twenty-first century will be discussed. After a short introduction, there will be a focus on the demarcations and problems of traditional marketing. Then, in the third section, word of mouth (WOM) and word-of-mouth...

This study spotlighted on the financial services industry specifically in the creation of brand trust across online channel, which constructs a significant contribution to the under-researched area of online branding. Content analysis was performed on the web sites of top ten bank retailers in...

This research aims to probe the influence of online game endorsement on adolescent involvement and game purchase intention. Involvement means the perceived importance and interest stimulate. The high involvement means consumers will spend more time considering and collecting data in order to...

Although traditionally the roads used for the transfer of the knowledge generated in the universities have been the publication of the investigation results in scientific magazines and the contracts with the companies, in the last times he/she is expanding the use of other two mechanisms: the...

The present work analyzes the characteristics of the programs that are implanting in the Spanish universities to foment the spin-offs creation, by means of a comparison with the existent in the European universities. The obtained results indicate that the existence of support programs to the...

This paper analyzes the relationship between the migration experience and the perception of risk when starting a business. In order to empirically validate the hypotheses formulated, this research uses data from the Global Entrepreneurship Monitor (GEM) in Spain during 2009. The analysis made...

We examine whether and how investors' reliance on financial information is affected by the rate of sales growth of a start-up venture. We find that investors discern between firms by the extent to which their products are adopted by the market. For firms that failed to increase their sales since...

In this paper we compare the coupling between entrepreneurship policy and entrepreneurship activity in developed and developing countries. Using new institutional arguments, we argue that developing countries are prone to implement policies that (1) are based on experiences in developed...

This study investigates three competing but complementary perspectives on factors related to entrepreneurial firm growth. We examine individual (entrepreneur) firm and national environment factors associated with the growth expectations of nascent, baby and established firms. Using 25,384 data...