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Konsumentenverhalten
43
USA
14
Einzelhandel
9
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Beziehungsmarketing
6
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Journal of fashion marketing and management
10
International journal of pharmaceutical and healthcare marketing : IJPHM
3
EuroMed journal of business
2
International journal of business and globalisation : IJBG
2
International journal of electronic customer relationship management : IJECRM
2
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2
Advances in business and management forecasting
1
Economic papers : a journal of applied economics and policy
1
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1
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1
International journal of entrepreneurship and small business
1
International journal of logistics systems and management
1
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1
Journal of social entrepreneurship
1
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OLC EcoSci
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131,855
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Other ZBW resources
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RePEc
2,367
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An exploration of seniors' relationships with prescription pharmaceutical brands : an application of "arranged marriage" metaphor framework
Deshpande, Sameer
;
Chreim, Samia
;
Bello, Roberto
; …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
2
,
pp. 142-159
Persistent link: https://www.econbiz.de/10010160210
Saved in:
2
Journal of retailing and consumer services
London [u.a.] : Elsevier
;
anfangs: London : …
-
1.1994 -
Persistent link: https://www.econbiz.de/10008374994
Saved in:
3
The international review of retail, distribution and consumer research
London : Routledge
-
1.1990/91 -
Persistent link: https://www.econbiz.de/10008380451
Saved in:
4
E-commerce customer's preference implicit identification
Zdziebko, Tomasz
- In:
Folia oeconomica Stetinensia : FOS
11
(
2012
)
1
,
pp. 33-46
Persistent link: https://www.econbiz.de/10010148367
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5
How
brand
awareness affects online purchase intention : considering the role of perceived risk
Hashemi, Novin
;
Hajiheydari, Nastaran
- In:
International journal of electronic customer …
6
(
2012
)
3/4
,
pp. 274-291
Persistent link: https://www.econbiz.de/10010184744
Saved in:
6
Journal of food products marketing
Binghamton, NY : Food Products Pr.
-
1.1992/93 -
Persistent link: https://www.econbiz.de/10008376273
Saved in:
7
Markenartikel
: das Magazin für Markenführung
Markenverband
-
Hamburg : New-Business-Verl
;
anfangs: Berlin : Merkur
;
…
-
1.1934 - 11.1944,3/4; 12.1950 - 58.1996; [59.]1997 - …
Persistent link: https://www.econbiz.de/10008380468
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8
Integrating
brand
and marketing perspectives in M&A
Bauer, Florian Andreas
;
Matzler, Kurt
;
Wille, Claudia
- In:
Problems and perspectives in management : PPM
10
(
2012
)
4
,
pp. 57-70
Persistent link: https://www.econbiz.de/10010146941
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9
Conceptualisation of branding : strategy based on the Indian pharma sector
Sanyal, Shamindra Nath
;
Datta, Saroj Kumar
;
Banerjee, …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
2
,
pp. 175-198
Persistent link: https://www.econbiz.de/10010160208
Saved in:
10
The journal of
brand
management : an international journal
Basingstoke : Palgrave Macmillan
;
2002-2006,2: London : …
-
Nachgewiesen 10.2002 -
Persistent link: https://www.econbiz.de/10008932821
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