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International journal of advertising : the quarterly review of marketing communications
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Young adults' responses to product placement in movies and television shows: A comparative study of the United States and South Korea
Lee, Taejun
;
Sung, Yongjun
;
Choi, Sejung Marina
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 479-509
Persistent link: https://www.econbiz.de/10009285724
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