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Journal of consumer culture
London : Sage
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Media-Perspektiven
Frankfurt, M : Media-Perspektiven
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1970 -
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Consumer response to brand renaming as part of an international standardisation strategy
Ringeisen, Petra
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Journal of economic psychology : research in economic psychology and behavioral economics
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Jg. 1.1981 - 33.2012; Vol. 34.2013 -
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14.1992 - 32.2010; 33.2012 -
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International journal of advertising : the quarterly review of marketing communications
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