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Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
Whan Park, C; MacInnis, Deborah J; Priester, Joseph; … - In: Journal of marketing 74 (2010) 6, pp. 1-18
Persistent link: https://www.econbiz.de/10008716276
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Internationalization Strategies of Emerging Markets Firms
Tsai, Hueiting; Eisingerich, Andreas B - In: California management review : CMR 53 (2010) 1, pp. 114-136
Persistent link: https://www.econbiz.de/10008760767
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Was sind Extremkäufer? Auf einen Blick: 5 Prozent aller Kunden sind echte Fans. Wie Manager damit umgehen sollten.
Eisingerich, Andreas B - In: Harvard-Business-Manager : das Wissen der Besten 32 (2010) 6, pp. 12-14
Persistent link: https://www.econbiz.de/10008423992
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Internationalization strategies of emerging markets firms
Tsai, Huei-Ting; Eisingerich, Andreas B - In: Operations research, Management science : OR MS ; the … 52 (2012) 3, pp. 197-201
Persistent link: https://www.econbiz.de/10009986581
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A Strategic Framework for Spare Parts Logistics
Wagner, Stephan M; Jönke, Ruben; Eisingerich, Andreas B - In: California management review : CMR 54 (2012) 4, pp. 69-93
Persistent link: https://www.econbiz.de/10010001573
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DOES SOCIAL RESPONSIBILITY HELP PROTECT A COMPANY'S REPUTATION?
Eisingerich, Andreas B; Bhardwaj, Gunjan - In: MIT sloan management review 52 (2011) 3, pp. 18-19
Persistent link: https://www.econbiz.de/10008932723