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Pirate or Buy? The Moderating Effect of Idolatry
Wang, Chia-chen; Chen, Chin-ta; Yang, Shu-chen; Farn, … - In: Journal of business ethics : JOBE 90 (2009) 1, pp. 81-94
Persistent link: https://www.econbiz.de/10009135966
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Effects of inertia and satisfaction in female online shoppers on repeat-purchase intention: The moderating roles of word-of-mouth and alternative attraction
Kuo, Ying-Feng; Hu, Tzu-Li; Yang, Shu-Chen - In: Managing service quality : MSQ ; an international journal 23 (2013) 3, pp. 168-187
Persistent link: https://www.econbiz.de/10010122002
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Investigating initial trust toward e-tailers from the elaboration likelihood model perspective
Yang, Shu-Chen; Hung, Wan-Chiao; Sung, Kai; Farn, … - In: Psychology & marketing 23 (2006) 5, pp. 429-446
Persistent link: https://www.econbiz.de/10006954994
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Discovering interest groups for marketing in virtual communities: An integrated approach
Wang, Kai-Yu; Ting, I-Hsien; Wu, Hui-Ju - In: Journal of business research : JBR 66 (2013) 9, pp. 1360-1366
Persistent link: https://www.econbiz.de/10010121569