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DOSSIER LA THEORIE DES CONVENTIONS EN PRATIQUE - INTRODUCTION
Gomez, Pierre-Yves; Marion, Gilles - In: Revue française de gestion : hommes et techniques (1997) 112, pp. 60-63
Persistent link: https://www.econbiz.de/10007932411
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Conformity around dominant marketing cognitive products : networks, mediators and storytelling
Marion, Gilles - In: Marketing theory 10 (2010) 2, pp. 192-209
Persistent link: https://www.econbiz.de/10009870733
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Marketing ideology and criticism: legitimacy and legitimization
Marion, Gilles - In: Marketing theory 6 (2006) 2, pp. 245-262
Persistent link: https://www.econbiz.de/10007287065
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RÉALITÉS MÉCONNUES - LE VIAGRA® : CRÉATION D'UNE OPPORTUNITÉ ET PERFORMATION D'UN MARCHÉ
Marion, Gilles - In: Gérer et comprendre : série trimestrielle (2009) 95, pp. 35-45
Persistent link: https://www.econbiz.de/10008240834
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CORPORATE COMMUNICATIONS MANAGERS - New Challenges to Corporate Communications Managers in Large Firms - With preference being given to the 'horizontal organization' in companies,...
Marion, Gilles - In: European management journal : publ. twice a year for … 16 (1998) 6, pp. 660-672
Persistent link: https://www.econbiz.de/10006301642
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Contributions of French semiotics to marketing research knowledge
Hetzel, Patrick; Marion, Gilles - In: Marketing and research today : the journal of the … 23 (1995) 2, pp. 75-85
Persistent link: https://www.econbiz.de/10006405282
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Contributions of French semiotics to marketing research knowledge
Hetzel, Patrick; Marion, Gilles - In: Marketing and research today : the journal of the … 23 (1995) 1, pp. 25-34
Persistent link: https://www.econbiz.de/10006405287
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L'épreuve des faits - TOTALFINA+ELF, COMMENT LUTTER CONTRE L'ÉVIDENCE ?
Marion, Gilles - In: Gérer et comprendre : série trimestrielle (2000) 61, pp. 43-60
Persistent link: https://www.econbiz.de/10007920966
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L'épreuve des faits - TOTALFINA+ELF, COMMENT LUTTER CONTRE L'ÉVIDENCE ?
Marion, Gilles - In: Gérer et comprendre : série trimestrielle (2000) 61, pp. 43-60
Persistent link: https://www.econbiz.de/10007920990
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THE NEW CRISIS OF RATIONALISING MODELS OF MARKETING - Today's increased competition requires more than ever before a justification of the marketer's principles. But is die dominant...
Marion, Gilles - In: Revue française de gestion : hommes et techniques (1999) 125, pp. 81-90
Persistent link: https://www.econbiz.de/10007923867