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Integrating brand and marketing perspectives in M&A

Bauer, Florian Andreas; Matzler, Kurt; Wille, Claudia - In: Problems and perspectives in management : PPM 10 (2012) 4, pp. 57-70

Persistent link: https://www.econbiz.de/10010146941

Kommunikation & Recht : K & R ; Betriebs-Berater für Medien, Telekommunikation, Multimedia

Frankfurt, M : Deutscher Fachverl; -2004: Heidelberg : …; … - 1997; 1.1998 -

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Markenartikel : das Magazin für Markenführung

Markenverband - Hamburg : New-Business-Verl; anfangs: Berlin : Merkur; … - 1.1934 - 11.1944,3/4; 12.1950 - 58.1996; [59.]1997 - …

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Conceptualisation of branding : strategy based on the Indian pharma sector

Sanyal, Shamindra Nath; Datta, Saroj Kumar; Banerjee, … - In: International journal of pharmaceutical and healthcare … 7 (2013) 2, pp. 175-198

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The journal of brand management : an international journal

Basingstoke : Palgrave Macmillan; 2002-2006,2: London : … - Nachgewiesen 10.2002 -

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Consumer response to brand renaming as part of an international standardisation strategy

Ringeisen, Petra; Hünerberg, Reinhard - In: International journal of business and globalisation : IJBG 10 (2013) 4, pp. 456-469

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An exploration of seniors' relationships with prescription pharmaceutical brands : an application of "arranged marriage" metaphor framework

Deshpande, Sameer; Chreim, Samia; Bello, Roberto; … - In: International journal of pharmaceutical and healthcare … 7 (2013) 2, pp. 142-159

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The journal of product & brand management

Bradford : Emerald; anfangs: Bradford : MCB Univ. Press - Nachgewiesen 2.1993 -

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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung

Deutsche Werbewissenschaftliche Gesellschaft; … - Hamburg : New-Business-Verl; 2002,4-2006: Wien : …; … - 44.1999 - 53.2008,1 = F. 182-217; 54.2008,2-4 = F. 218; …

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Customer-based brand equity for a tourism destination (CBBETD) : the specific case of Bandung City, Indonesia

Yuwo, Hartano; Ford, John B.; Purwanegara, Mustika Sufiati - In: Organizations and markets in emerging economies 4 (2013) 1, pp. 8-22

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