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Blatt für Patent-, Muster- und Zeichenwesen : Blatt für PMZ

Deutschland, Patentamt; Deutschland, Bundesrepublik, …; … - München : Heymanns; anfangs: München : Nauck; … - 1.1894/95 - 50.1944; 51.1948/49; 52.1950 -

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Integrating brand and marketing perspectives in M&A

Bauer, Florian Andreas; Matzler, Kurt; Wille, Claudia - In: Problems and perspectives in management : PPM 10 (2012) 4, pp. 57-70

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Consumer response to brand renaming as part of an international standardisation strategy

Ringeisen, Petra; Hünerberg, Reinhard - In: International journal of business and globalisation : IJBG 10 (2013) 4, pp. 456-469

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Succession in family firms : the impact of the transfer of capital

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Determining factors in founding university spin-offs

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Entrepreneurship education and boys' and girls' perceptions of entrepreneurs

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The journal of product & brand management

Bradford : Emerald; anfangs: Bradford : MCB Univ. Press - Nachgewiesen 2.1993 -

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Markenartikel : das Magazin für Markenführung

Markenverband - Hamburg : New-Business-Verl; anfangs: Berlin : Merkur; … - 1.1934 - 11.1944,3/4; 12.1950 - 58.1996; [59.]1997 - …

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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung

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Customer-based brand equity for a tourism destination (CBBETD) : the specific case of Bandung City, Indonesia

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