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Mind Your Pricing Cues - How do consumers know when they're getting a bargain? Remarkably, they look for signals from the retailers themselves. Retailers mismanage those signals at...
Anderson, Eric; Simester, Duncan - In: Harvard business review : HBR (2003), pp. 96-108
Persistent link: https://www.econbiz.de/10005932911
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Measuring and Mitigating the Costs of Stockouts
Anderson, Eric T.; Fitzsimons, Gavan J.; Simester, Duncan - In: Management science : journal of the Institute for … 52 (2006) 11, pp. 1751-1763
Persistent link: https://www.econbiz.de/10007378409
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Direct and Indirect Bargaining Costs and the Scope of the Firm
Simester, Duncan; Knez, Marc - In: The journal of business : B 75 (2002) 2, pp. 283-304
Persistent link: https://www.econbiz.de/10006034662
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Note. Optimal promotion strategies: a demand-sided characterization
Simester, Duncan - In: Management science : journal of the Institute for … 43 (1997) 2, pp. 251
Persistent link: https://www.econbiz.de/10006100502
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Model Selection Criteria: An Investigation of Relative Accuracy, Posterior Probabilities, and Combinations of Criteria
Rust, Roland T.; Simester, Duncan; Brodie, Roderick J.; … - In: Management science : journal of the Institute for … 41 (1995) 2, pp. 322-333
Persistent link: https://www.econbiz.de/10006103077
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Signalling Price Image Using Advertised Prices
Simester, Duncan - In: Marketing science : the marketing journal of the … 14 (1995) 2, pp. 166-188
Persistent link: https://www.econbiz.de/10006936626
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The Option Value of Returns: Theory and Empirical Evidence
Anderson, Eric T.; Hansen, Karsten; Simester, Duncan - In: Marketing science : the marketing journal of the … 28 (2009) 3, pp. 405-423
Persistent link: https://www.econbiz.de/10008263149
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Why Are Bad Products So Hard to Kill?
Simester, Duncan; Zhang, Juanjuan - In: Management science : journal of the Institute for … 56 (2010) 7, pp. 1161-1180
Persistent link: https://www.econbiz.de/10008437196
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"THE BEST PRICE YOU'LL EVER GET" THE 2005 EMPLOYEE DISCOUNT PRICING PROMOTIONS IN THE U.S. AUTOMOBILE INDUSTRY
Busse, Meghan R.; Simester, Duncan; Zettelmeyer, Florian - 2007
Persistent link: https://www.econbiz.de/10007749845
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Internet channel conflict : problems and solutions
Anderson, Eric T.; Simester, Duncan; Zettelmeyer, Florian - In: Review of marketing research 7 (2010), pp. 63-92
Persistent link: https://www.econbiz.de/10009957645