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Internacionalización y control interorganizativo : revisión teórica y propuestas de investigación

Araújo Pinzón, P.; Sánchez Vázquez, J. M.; Vélez … - In: Investigaciones europeas de Dirección y Economía de … 16 (2010) 1, pp. 165-180

Export channel management has gained a greater relevance as one of the challenges related to internationalization processes. Analyzing the conclusions of the articles that have studied the control systems role in the context of the interorganizational relationships (Interoganisational Control,...

Persistent link: https://www.econbiz.de/10009958303

An exploration of seniors' relationships with prescription pharmaceutical brands : an application of "arranged marriage" metaphor framework

Deshpande, Sameer; Chreim, Samia; Bello, Roberto; … - In: International journal of pharmaceutical and healthcare … 7 (2013) 2, pp. 142-159

Persistent link: https://www.econbiz.de/10010160210

Markenartikel : das Magazin für Markenführung

Markenverband - Hamburg : New-Business-Verl; anfangs: Berlin : Merkur; … - 1.1934 - 11.1944,3/4; 12.1950 - 58.1996; [59.]1997 - …

Persistent link: https://www.econbiz.de/10008380468

Integrating brand and marketing perspectives in M&A

Bauer, Florian Andreas; Matzler, Kurt; Wille, Claudia - In: Problems and perspectives in management : PPM 10 (2012) 4, pp. 57-70

Persistent link: https://www.econbiz.de/10010146941

Conceptualisation of branding : strategy based on the Indian pharma sector

Sanyal, Shamindra Nath; Datta, Saroj Kumar; Banerjee, … - In: International journal of pharmaceutical and healthcare … 7 (2013) 2, pp. 175-198

Persistent link: https://www.econbiz.de/10010160208

The journal of brand management : an international journal

Basingstoke : Palgrave Macmillan; 2002-2006,2: London : … - Nachgewiesen 10.2002 -

Persistent link: https://www.econbiz.de/10008932821

Changing quality of life through the Personal Kaizen approach : a qualitative study

Suárez-Barraza, Manuel F.; Ramis-Pujol, Juan; … - In: International journal of quality and service sciences 5 (2013) 2, pp. 191-207

Persistent link: https://www.econbiz.de/10010160046

Journal of retailing and consumer services

London [u.a.] : Elsevier; anfangs: London : … - 1.1994 -

Persistent link: https://www.econbiz.de/10008374994

Journal of consumer policy : consumer issues in law, economics and behavioural sciences

Dordrecht : Springer; 1983-1987: Dordrecht [u.a.] : Reidel; … - 6.1983 -

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Young consumers : insight and ideas for responsible marketers

Bingley : Emerald; anfangs: Henley-on-Thames : Center - Nachgewiesen 6.2004/05 -

Persistent link: https://www.econbiz.de/10008276019