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The analysis of antecedents of customer loyalty in the Turkish mobile telecommunication market
Aydin, Serkan; Özer, Gökhan - In: European journal of marketing : EJM 39 (2005) 7, pp. 910-925
Persistent link: https://www.econbiz.de/10006077635
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Customers switching costs and its correlates in the Turkish credit card market
Aydın, Serkan; Özer, Gökhan - In: Yapı Kredı economic review : quarterly publ. of … 18 (2007) 2, pp. 51-66
Persistent link: https://www.econbiz.de/10009948442
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Customer loyalty and the effect of switching costs as a moderator variable: A case in the Turkish mobile phone market
Aydin, Serkan; Özer, Gökhan; Arasil, Ömer - In: Marketing intelligence & planning 23 (2005) 1, pp. 89-103
Persistent link: https://www.econbiz.de/10006956090
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National customer satisfaction indices: an implementation in the Turkish mobile telephone market
Aydin, Serkan; Özer, Gökhan - In: Marketing intelligence & planning 23 (2005) 4-5, pp. 486-504
Persistent link: https://www.econbiz.de/10006958154
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National customer satisfaction indices: an implementation in the Turkish mobile telephone market
Aydin, Serkan; Özer, Gökhan - In: Marketing intelligence & planning 23 (2005) 5, pp. 486-504
Persistent link: https://www.econbiz.de/10006958392