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1
Journal of current issues and research in
advertising
: JCIRA
Philadelphia, Pa : Taylor & Francis Group
;
anfangs: …
-
14.1992 - 32.2010; 33.2012 -
Persistent link: https://www.econbiz.de/10008276111
Saved in:
2
International journal of
advertising
: the quarterly review of marketing communications
Henley-on-Thames [u.a.] : World Advertising Research Center
;
…
-
2.1983 -
Persistent link: https://www.econbiz.de/10008276210
Saved in:
3
Journal of
advertising
research
New York, NY : Foundation
-
1.1960/61; 2.1962 -
Persistent link: https://www.econbiz.de/10008276268
Saved in:
4
Creativity
and innovation management
Oxfort [u.a.] : Willey-Blackwell
;
-2008: Oxfort [u.a.] …
-
1.1992 -
Persistent link: https://www.econbiz.de/10008276110
Saved in:
5
Business co-
creativity
with an eye towards MENA
Baker, Laura
;
Sonnenburg, Stephan
- In:
Journal of strategy and management
6
(
2013
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10010160089
Saved in:
6
How and when does transformational leadership affect organizational
creativity
and innovation? critical review and future directions
Hu, Hong
;
Gu, Qinxuan
;
Chen, Jixiang
- In:
Nankai business review international
4
(
2013
)
2
,
pp. 147-166
Persistent link: https://www.econbiz.de/10010160134
Saved in:
7
The role of affective biasing in commercializing new ideas
Adomdza, Gordon K.
;
Baron, Robert A.
- In:
Journal of small business and entrepreneurship : JSBE ; …
26
(
2013
)
1/3
,
pp. 201-217
Persistent link: https://www.econbiz.de/10010185016
Saved in:
8
Transfer, Werbeforschung & Praxis : Zeitschrift für
Werbung
, Kommunikation und Markenführung
Deutsche Werbewissenschaftliche Gesellschaft
;
…
-
Hamburg : New-Business-Verl
;
2002,4-2006: Wien : …
;
…
-
44.1999 - 53.2008,1 = F. 182-217; 54.2008,2-4 = F. 218; …
Persistent link: https://www.econbiz.de/10008382515
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9
Consumer response to brand renaming as part of an international standardisation strategy
Ringeisen, Petra
;
Hünerberg, Reinhard
- In:
International journal of business and globalisation : IJBG
10
(
2013
)
4
,
pp. 456-469
Persistent link: https://www.econbiz.de/10010184610
Saved in:
10
Journal of targeting, measurement and analysis for marketing
Basingstoke : Palgrave Macmillan
;
1992/93-2004/05: …
-
1.1992/93 -
Persistent link: https://www.econbiz.de/10008932881
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