Narrow search
Showing 1 - 10 of 15
Cover Image
Lay Theories of Emotion Transience and the Search for Happiness: A Fresh Perspective on Affect Regulation
Labroo, Aparna A.; Mukhopadhyay, Anirban - In: Journal of consumer research : JCR ; an … 36 (2009) 2, pp. 242-254
Persistent link: https://www.econbiz.de/10008284393
Cover Image
Between Two Brands: A Goal Fluency Account of Brand Evaluation
Labroo, Aparna A.; Lee, Angela Y. - In: Journal of marketing research : JMR 43 (2006) 3, pp. 374-385
Persistent link: https://www.econbiz.de/10007270432
Cover Image
The Effect of Conceptual and Perceptual Fluency on Brand Evaluation
Lee, Angela Y.; Labroo, Aparna A. - In: Journal of marketing research : JMR 41 (2004) 2, pp. 151-165
Persistent link: https://www.econbiz.de/10006646966
Cover Image
Psychological Distancing: Why Happiness Helps You See the Big Picture
Labroo, Aparna A.; Patrick, Vanessa M. - In: Journal of consumer research : JCR ; an … 35 (2009) 5, pp. 800-809
Persistent link: https://www.econbiz.de/10008168532
Cover Image
The Influence of Experience and Sequence of Conflicting Emotions on Ad Attitudes
Labroo, Aparna A.; Ramanathan, Suresh - In: Journal of consumer research : JCR ; an … 33 (2007) 4, pp. 523-528
Persistent link: https://www.econbiz.de/10007611997
Cover Image
Of Frog Wines and Frowning Watches: Semantic Priming, Perceptual Fluency, and Brand Evaluation
Labroo, Aparna A.; Dhar, Ravi; Schwarz, Norbert - In: Journal of consumer research : JCR ; an … 34 (2008) 6, pp. 819-831
Persistent link: https://www.econbiz.de/10007992531
Cover Image
Gut Liking for the Ordinary: Incorporating Design Fluency Improves Automobile Sales Forecasts
Landwehr, Jan R.; Labroo, Aparna A.; Herrmann, Andreas - In: Marketing science : the marketing journal of the … 30 (2011) 3, pp. 416-430
Persistent link: https://www.econbiz.de/10009028887
Cover Image
Where There Is a Will, Is There a Way? Effects of Lay Theories of Self-Control on Setting and Keeping Resolutions
Mukhopadhyay, Anirban; Johar, Gita Venkataramani - In: Journal of consumer research : JCR ; an … 31 (2005) 4, pp. 779-786
Persistent link: https://www.econbiz.de/10006644488
Cover Image
Recalling Past Temptations: An Information-Processing Perspective on the Dynamics of Self-Control
Mukhopadhyay, Anirban; Sengupta, Jaideep; Ramanathan, Suresh - In: Journal of consumer research : JCR ; an … 35 (2008) 4, pp. 586-599
Persistent link: https://www.econbiz.de/10008151110
Cover Image
Few Ways to Love, but Many Ways to Hate: Attribute Ambiguity and the Positivity Effect in Agent Evaluation
Gershoff, Andrew D.; Mukherjee, Ashesh; Mukhopadhyay, … - In: Journal of consumer research : JCR ; an … 33 (2007) 4, pp. 499-505
Persistent link: https://www.econbiz.de/10007612000