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Coulter, Robin A.
23
Strizhakova, Yuliya
9
Price, Linda L.
8
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4
Chelminski, Piotr
3
Ligas, Mark
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Micu, Camelia
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
The journal of services marketing
4
Journal of advertising : official publication of the American Academy of Advertising
3
European journal of marketing : EJM
2
International journal of advertising : the quarterly review of marketing communications
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Journal of international marketing
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OLC EcoSci
ECONIS (ZBW)
37
Other ZBW resources
10
RePEc
4
USB Cologne (EcoSocSci)
2
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Branded Products as a Passport to Global Citizenship: Perspectives from Developed and Developing Countries
Strizhakova, Yuliya
;
Coulter, Robin A.
;
Price, Linda L.
- In:
Journal of international marketing
16
(
2008
)
4
,
pp. 57-85
Persistent link: https://www.econbiz.de/10008141639
Saved in:
2
The “green” side of materialism in emerging BRIC and developed markets: The moderating role of global cultural identity
Strizhakova, Yuliya
;
Coulter, Robin A.
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10010071894
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3
The meanings of branded products: A cross-national scale development and meaning assessment
Strizhakova, Yuliya
;
Coulter, Robin A.
;
Price, Linda L.
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
2
,
pp. 82-93
Persistent link: https://www.econbiz.de/10008065232
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4
The young adult cohort in emerging markets: Assessing their glocal cultural identity in a global marketplace
Strizhakova, Yuliya
;
Coulter, Robin A.
;
Price, Linda L.
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 43-55
Persistent link: https://www.econbiz.de/10009846343
Saved in:
5
The meanings of branded products: A cross-national scale development and meaning assessment
Strizhakova, Yuliya
;
Coulter, Robin A.
;
Price, Linda L.
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
2
,
pp. 82-94
Persistent link: https://www.econbiz.de/10008883759
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6
Branding in a global marketplace: The mediating effects of quality and self-identity brand signals
Strizhakova, Yuliya
;
Coulter, Robin A.
;
Price, Linda L.
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
4
,
pp. 342-352
Persistent link: https://www.econbiz.de/10009801796
Saved in:
7
How Product Trial Alters The Effects of Model Attractiveness
Micu, Camelia
;
Coulter, Robin
;
Price, Linda
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 69-82
Persistent link: https://www.econbiz.de/10008255770
Saved in:
8
How Product Trial Alters The Effects of Model Attractiveness
Micu, Camelia
;
Coulter, Robin
;
Price, Linda
- In:
International journal of advertising : the quarterly …
38
(
2009
)
2
,
pp. 69-83
Persistent link: https://www.econbiz.de/10009976395
Saved in:
9
Coping with service failures: The role of emotional intelligence, self-efficacy and intention to complain
Tsarenko, Yelena
;
Strizhakova, Yuliya
- In:
European journal of marketing : EJM
47
(
2013
)
1
,
pp. 71-92
Persistent link: https://www.econbiz.de/10010071297
Saved in:
10
“I’m Mad and I Can’t Get That Service Failure Off My Mind”
Strizhakova, Yuliya
;
Tsarenko, Yelena
;
Ruth, Julie
- In:
Journal of service research : JSR
15
(
2012
)
4
,
pp. 414-430
Persistent link: https://www.econbiz.de/10010036791
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