Showing 1 - 10 of 62
This paper examines the dynamic process of quality adjustment in cases where the economy lacks a sufficient number of markets for coordinating the level of attributes that configure the qualities of products. It shows that an adjustment process through the development and selection of...
Persistent link: https://www.econbiz.de/10010186057
This research aims to probe the influence of online game endorsement on adolescent involvement and game purchase intention. Involvement means the perceived importance and interest stimulate. The high involvement means consumers will spend more time considering and collecting data in order to...
Persistent link: https://www.econbiz.de/10010186015
In this paper the importance of word of mouth for marketing management in the twenty-first century will be discussed. After a short introduction, there will be a focus on the demarcations and problems of traditional marketing. Then, in the third section, word of mouth (WOM) and word-of-mouth...
Persistent link: https://www.econbiz.de/10009958057
This study spotlighted on the financial services industry specifically in the creation of brand trust across online channel, which constructs a significant contribution to the under-researched area of online branding. Content analysis was performed on the web sites of top ten bank retailers in...
Persistent link: https://www.econbiz.de/10009958459
This paper replicates two spatial monopoly models by Takayama and Judge. The first one is a simple spatial monopoly model. The second model allows the activity of arbitrage between any pains of consumption regions if the price differential exceeds the corresponding unit transportation cost. With...
Persistent link: https://www.econbiz.de/10010097650
Cartelists operate in an uncertain environment, facing market demand uncertainty and the possibility of being detected by the antitrust agency. We develop a dynamic model in which an incumbent cartel decides whether or not to voluntarily dissolve the cartel based on the observed profit and the...
Persistent link: https://www.econbiz.de/10010097667
In a relatively recent paper, Gehrig and Stenbacka (Eur Econ Rev 51, 77–99, 2007) show that information sharing increases banks’ profits to the detriment of creditworthy entrepreneurs in a model of a banking duopoly with switching costs and poaching. They restrict their analysis to the case...
Persistent link: https://www.econbiz.de/10010148159
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