In this paper, a fuzzy multiobjective mathematical programming model for operational transport planning in a supply chain is presented. The objectives of the proposed model are the minimization of the number of used trucks and the total inventory level, by considering vehicle capacities as a...

The aim of this paper is to complement the existing literature on horizontal mergers, by setting a Cournot mixed oligopoly model. Specifically, the merger paradox is qualified by proving that a merger could be profitable for the merging firms even if it does not include most market firms....

Cartelists operate in an uncertain environment, facing market demand uncertainty and the possibility of being detected by the antitrust agency. We develop a dynamic model in which an incumbent cartel decides whether or not to voluntarily dissolve the cartel based on the observed profit and the...

Taking as a reference a model in which there are a public firm, a national private firm and a foreign private one, it is analyzed both mergers sustainability and their relative effects on welfare. It is proved that the merger between the public firm and either the national or the international...

In this paper the importance of word of mouth for marketing management in the twenty-first century will be discussed. After a short introduction, there will be a focus on the demarcations and problems of traditional marketing. Then, in the third section, word of mouth (WOM) and word-of-mouth...

This study spotlighted on the financial services industry specifically in the creation of brand trust across online channel, which constructs a significant contribution to the under-researched area of online branding. Content analysis was performed on the web sites of top ten bank retailers in...

This research aims to probe the influence of online game endorsement on adolescent involvement and game purchase intention. Involvement means the perceived importance and interest stimulate. The high involvement means consumers will spend more time considering and collecting data in order to...