Foggia, Giacomo Di; Lazzarotti, Valentina; Pizzurno, … - In: UTMS journal of economics / University of Tourism and … 3 (2012) 2, pp. 167-179
Firms entering new markets face a difficult challenge: how to manage the innovation process to satisfy specific clients’ requests. In view of its geographical location and business friendly policies Dubai has become the gateway between East and West. Thus, European travel & tourism industry...