Narrow search
Showing 1 - 10 of 50
Cover Image
Consumer response to brand renaming as part of an international standardisation strategy
Ringeisen, Petra; Hünerberg, Reinhard - In: International journal of business and globalisation : IJBG 10 (2013) 4, pp. 456-469
Persistent link: https://www.econbiz.de/10010184610
Cover Image
Attitude formation towards local and international ecological face and body care brands among Lithuanian female consumers
Pikturnienė, Indrė; Mackelaitė, Aistė - In: Organizations and markets in emerging economies 4 (2013) 1, pp. 23-42
Persistent link: https://www.econbiz.de/10010148152
Cover Image
Evolutions in the ecologically conscious consumer behaviour in Greece
Tilikidou, Irene - In: EuroMed journal of business 8 (2013) 1, pp. 17-35
Persistent link: https://www.econbiz.de/10010160065
Cover Image
A study on the potential determinants of green idea in customer's purchasing decision-making process through the grey analytical network process (GANP) evaluated model
Hsieh, Ming-yuan - In: International journal of electronic customer … 6 (2012) 3/4, pp. 323-341
Persistent link: https://www.econbiz.de/10010184742
Cover Image
Estimating the default risk of public limited companies in India using structural KMV model
Gupta, Vandana; Mittal, R. K.; Bhalla, V. K. - In: Praj̄nȧn : journal of social and management sciences 41 (2013) 4, pp. 283-311
Persistent link: https://www.econbiz.de/10010147705
Cover Image
Testing alternative measures of subjective norms in entrepreneurial intention models
Heuer, Annamária; Liñán, Francisco - In: International journal of entrepreneurship and small business 19 (2013) 1, pp. 35-50
Persistent link: https://www.econbiz.de/10010159622
Cover Image
Entrepreneurial orientation and market orientation as antecedents of organisational innovation and performance
Veidal, Asbjørn; Korneliussen, Tor - In: International journal of entrepreneurship and small business 19 (2013) 2, pp. 234-250
Persistent link: https://www.econbiz.de/10010159627
Cover Image
Factors influencing adoption of relationship marketing practices for overall growth of firm : an ISM-based model validation
Gupta, Ashish; Sahu, G. P. - In: International journal of electronic customer … 7 (2013) 1, pp. 21-44
Persistent link: https://www.econbiz.de/10010184750
Cover Image
Econometric policy evaluation in a two sector model
Choi, Yong-jae - In: Journal of economic research 18 (2013) 1, pp. 55-77
Persistent link: https://www.econbiz.de/10010185467
Cover Image
Validation of a conscientious corporate brand framework : a Turkish study
Bas, Turker; Aydinlik, Arzu Ulgen; Svensson, Göran; … - In: International journal of business and globalisation : IJBG 10 (2013) 2, pp. 173-184
Persistent link: https://www.econbiz.de/10010184598