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Managing brand extension via licensing: An investigation into the high-end fashion industry
Colucci, Mariachiara; Montaguti, Elisa; Lago, Umberto - In: International journal of research in marketing : IJRM ; … 25 (2008) 2, pp. 129-137
Persistent link: https://www.econbiz.de/10008065227
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Managing brand extension via licensing: An investigation into the high-end fashion industry
Colucci, Mariachiara; Montaguti, Elisa; Lago, Umberto - In: International journal of research in marketing : IJRM ; … 25 (2008) 2, pp. 129-138
Persistent link: https://www.econbiz.de/10008883754
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Supply chain innovation for short-life products : a preventive assessment of RFID deployment and implementation
Vecchi, Alessandra; Brennan, Louis - In: International journal of business innovation and research 3 (2009) 5, pp. 535-554
Persistent link: https://www.econbiz.de/10009883453
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RFID acceptance amongst customers : a cross-cultural framework based on Hofstede
Vecchi, Alessandra; Brennan, Louis; Theotokis, Aristeidis - In: International journal of electronic customer … 4 (2010) 3, pp. 228-251
Persistent link: https://www.econbiz.de/10009887566
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Manufacturing strategy and innovation in indigenous and foreign firms: an international study
Crowe, Déirdre; Vecchi, Alessandra; Brennan, Louis; … - In: International journal of manufacturing technology and … 11 (2007) 1, pp. 3-27
Persistent link: https://www.econbiz.de/10009872984
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Quality management: a cross-cultural perspective based on the GLOBE framework
Vecchi, Alessandra; Brennan, Louis - In: International journal of operations & production … 31 (2011) 5, pp. 527-554
Persistent link: https://www.econbiz.de/10008995424