//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"olc"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Luxury brands' live streaming...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
43
USA
13
Markenpolitik
6
Beziehungsmarketing
5
Markenartikel
5
Mode
4
Trend
4
Welt
4
Bekleidung
3
Internationales Marketing
3
Jugendliche
3
Marketing
3
Marktforschung
3
Produktimage
3
Umweltbewusstsein
3
Altersgruppe
2
Deutschland
2
Einzelhandel
2
Entscheidung
2
Frauen
2
Nachhaltigkeit
2
Online-Handel
2
Patienten
2
Unternehmenserfolg
2
Unternehmensgründung
2
Werbewirkung
2
Wirtschaftspsychologie
2
Öko-Produkt
2
2011
1
AHP-Verfahren
1
Bank
1
Bankgeschäft
1
E-Business
1
E-Health
1
Entrepreneurship-Ansatz
1
Entscheidungsbaum
1
Ethik
1
Export
1
Familienökonomik
1
Fernsehgerät
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
27
Journal
20
Language
All
English
46
German
1
Author
All
Baghi, Ilaria
1
Bahng, Youngjin
1
Banerjee, Asok Kumar
1
Bauer, Florian Andreas
1
Bello, Roberto
1
Bernard, John C.
1
Carroll, Kate
1
Carroll, Kathryn A.
1
Choo, Ho Jung
1
Chreim, Samia
1
Codeluppi, Vanni
1
Coe, Julie
1
Datta, Saroj Kumar
1
Deshpande, Sameer
1
Evashkevich, Terry Ross
1
Gabrielli, Veronica
1
Gimmon, Eli
1
Giroux, Marilyn
1
Grotts, Allie S.
1
Hajiheydari, Nastaran
1
Hashemi, Novin
1
Hsieh, Ming-yuan
1
Hustvedt, Gwendolyn
1
Hünerberg, Reinhard
1
Johnson, Tricia Widner
1
KIncade, Doris H.
1
Kim, Hyunsook
1
Luca, Alina
1
Mackelaitė, Aistė
1
Matysiewicz, Justyna
1
Matzler, Kurt
1
McCollough, John
1
Miller, Karen
1
Mir, Imran Anwar
1
Moore, Marguerite
1
Mosier, Jon
1
Nishimura, Kazuhiko
1
Noh, Mijeong
1
Pikturnienė, Indrė
1
Pons, Frank
1
more ...
less ...
Institution
All
Markenverband
1
Market Research Society
1
Published in...
All
Journal of fashion marketing and management
9
International journal of pharmaceutical and healthcare marketing : IJPHM
3
EuroMed journal of business
2
International journal of business and globalisation : IJBG
2
International journal of electronic customer relationship management : IJECRM
2
Folia oeconomica Stetinensia : FOS
1
International journal of economic issues : IJEI
1
International journal of entrepreneurship and small business
1
Journal of business economics and management
1
Journal of economic structures : JES; the official journal of the Pan-Pacific Association of Input-Output Studies (PAPAIOS)
1
Journal of social entrepreneurship
1
Organizations and markets in emerging economies
1
Problems and perspectives in management : PPM
1
Theoretical and applied economics : GAER review
1
more ...
less ...
Source
All
OLC EcoSci
ECONIS (ZBW)
109,121
Other ZBW resources
3,665
USB Cologne (EcoSocSci)
2,626
RePEc
978
EconStor
772
BASE
146
USB Cologne (business full texts)
10
ArchiDok
8
more ...
less ...
Showing
1
-
10
of
47
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
An exploration of seniors' relationships with prescription pharmaceutical brands : an application of "arranged marriage" metaphor framework
Deshpande, Sameer
;
Chreim, Samia
;
Bello, Roberto
; …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
2
,
pp. 142-159
Persistent link: https://www.econbiz.de/10010160210
Saved in:
2
Markenartikel
: das Magazin für Markenführung
Markenverband
-
Hamburg : New-Business-Verl
;
anfangs: Berlin : Merkur
;
…
-
1.1934 - 11.1944,3/4; 12.1950 - 58.1996; [59.]1997 - …
Persistent link: https://www.econbiz.de/10008380468
Saved in:
3
Integrating
brand
and marketing perspectives in M&A
Bauer, Florian Andreas
;
Matzler, Kurt
;
Wille, Claudia
- In:
Problems and perspectives in management : PPM
10
(
2012
)
4
,
pp. 57-70
Persistent link: https://www.econbiz.de/10010146941
Saved in:
4
Conceptualisation of branding : strategy based on the Indian pharma sector
Sanyal, Shamindra Nath
;
Datta, Saroj Kumar
;
Banerjee, …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
2
,
pp. 175-198
Persistent link: https://www.econbiz.de/10010160208
Saved in:
5
The journal of
brand
management : an international journal
Basingstoke : Palgrave Macmillan
;
2002-2006,2: London : …
-
Nachgewiesen 10.2002 -
Persistent link: https://www.econbiz.de/10008932821
Saved in:
6
Journal of retailing and consumer services
London [u.a.] : Elsevier
;
anfangs: London : …
-
1.1994 -
Persistent link: https://www.econbiz.de/10008374994
Saved in:
7
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
Dordrecht : Springer
;
1983-1987: Dordrecht [u.a.] : Reidel
;
…
-
6.1983 -
Persistent link: https://www.econbiz.de/10008376297
Saved in:
8
Young consumers : insight and ideas for responsible marketers
Bingley : Emerald
;
anfangs: Henley-on-Thames : Center
-
Nachgewiesen 6.2004/05 -
Persistent link: https://www.econbiz.de/10008276019
Saved in:
9
Family and consumer sciences research journal
Hoboken, NJ : Wiley-Blackwell
;
-2009: Thousand Oaks, …
-
23.1994/95 -
Persistent link: https://www.econbiz.de/10008276087
Saved in:
10
Journal of international consumer marketing
Philadelphia, Pa. : Taylor & Francis Group
;
anfangs: …
-
1.1988 -
Persistent link: https://www.econbiz.de/10008336012
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->