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Journal of international consumer marketing
Philadelphia, Pa. : Taylor & Francis Group; anfangs: … - 1.1988 -
Persistent link: https://www.econbiz.de/10008336012
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Consumer response to brand renaming as part of an international standardisation strategy
Ringeisen, Petra; Hünerberg, Reinhard - In: International journal of business and globalisation : IJBG 10 (2013) 4, pp. 456-469
Persistent link: https://www.econbiz.de/10010184610
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Internationalisation of sports teams brands : the consumers' perspective
Giroux, Marilyn; Pons, Frank; Richelieu, André - In: International journal of business and globalisation : IJBG 11 (2013) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10010184621
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E-commerce customer's preference implicit identification
Zdziebko, Tomasz - In: Folia oeconomica Stetinensia : FOS 11 (2012) 1, pp. 33-46
Persistent link: https://www.econbiz.de/10010148367
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Patients-medical unit relationship models in the virtual environment
Matysiewicz, Justyna; Smyczek, Slawomir - In: EuroMed journal of business 8 (2013) 1, pp. 36-47
Persistent link: https://www.econbiz.de/10010160064
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An exploration of seniors' relationships with prescription pharmaceutical brands : an application of "arranged marriage" metaphor framework
Deshpande, Sameer; Chreim, Samia; Bello, Roberto; … - In: International journal of pharmaceutical and healthcare … 7 (2013) 2, pp. 142-159
Persistent link: https://www.econbiz.de/10010160210
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A study on the potential determinants of green idea in customer's purchasing decision-making process through the grey analytical network process (GANP) evaluated model
Hsieh, Ming-yuan - In: International journal of electronic customer … 6 (2012) 3/4, pp. 323-341
Persistent link: https://www.econbiz.de/10010184742
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How brand awareness affects online purchase intention : considering the role of perceived risk
Hashemi, Novin; Hajiheydari, Nastaran - In: International journal of electronic customer … 6 (2012) 3/4, pp. 274-291
Persistent link: https://www.econbiz.de/10010184744
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International marketing review
Bradford : Emerald; -2005,5: Bradford : MCB University …; … - 1.1983 -
Persistent link: https://www.econbiz.de/10008351389
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Journal of international marketing
American Marketing Association - Chicago, Ill. : Assoc.; -1997: East Lansing, Mich. : … - 1.1993 -
Persistent link: https://www.econbiz.de/10008275770