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Indian alcoholic beverages industry: a strategic analysis
Gupta, Seema - In: Paradigm : the journal of Institute of Management Technology 7 (2003) 1, pp. 46-59
Persistent link: https://www.econbiz.de/10009879830
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Fighting the advertising battle
Gupta, Seema - In: Journal of Indian business research 4 (2012) 2, pp. 125-135
Persistent link: https://www.econbiz.de/10010007214
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Interdependence between experience marketing and business strategy
Gupta, Seema - In: Journal of Indian business research 4 (2012) 3, pp. 170-193
Persistent link: https://www.econbiz.de/10010048796
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Impact of MoU on financial performance of public sector enterprises in India
Gupta, Seema; Jain, P. K.; Yadav, Surendra S. - In: Journal of advances in management research : JAMR 8 (2011) 2, pp. 263-284
Persistent link: https://www.econbiz.de/10009891254