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Journal of fashion marketing and management
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International journal of product development : IJPD
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International journal of business and globalisation : IJBG
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International journal of pharmaceutical and healthcare marketing : IJPHM
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EuroMed journal of business
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Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
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Nankai business review international
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Examination of attitudinal and intentional drivers of non-deceptive counterfeiting in a South Asian context
Mir, Imran Anwar
- In:
Journal of business economics and management
14
(
2013
)
3
,
pp. 601-615
Persistent link: https://www.econbiz.de/10010147591
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An exploration of seniors' relationships with prescription pharmaceutical brands : an application of "arranged marriage" metaphor framework
Deshpande, Sameer
;
Chreim, Samia
;
Bello, Roberto
; …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
2
,
pp. 142-159
Persistent link: https://www.econbiz.de/10010160210
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3
Markenartikel
: das Magazin für Markenführung
Markenverband
-
Hamburg : New-Business-Verl
;
anfangs: Berlin : Merkur
;
…
-
1.1934 - 11.1944,3/4; 12.1950 - 58.1996; [59.]1997 - …
Persistent link: https://www.econbiz.de/10008380468
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Integrating
brand
and marketing perspectives in M&A
Bauer, Florian Andreas
;
Matzler, Kurt
;
Wille, Claudia
- In:
Problems and perspectives in management : PPM
10
(
2012
)
4
,
pp. 57-70
Persistent link: https://www.econbiz.de/10010146941
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Conceptualisation of branding : strategy based on the Indian pharma sector
Sanyal, Shamindra Nath
;
Datta, Saroj Kumar
;
Banerjee, …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
2
,
pp. 175-198
Persistent link: https://www.econbiz.de/10010160208
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6
The journal of
brand
management : an international journal
Basingstoke : Palgrave Macmillan
;
2002-2006,2: London : …
-
Nachgewiesen 10.2002 -
Persistent link: https://www.econbiz.de/10008932821
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7
Journal of retailing and consumer services
London [u.a.] : Elsevier
;
anfangs: London : …
-
1.1994 -
Persistent link: https://www.econbiz.de/10008374994
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8
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
Dordrecht : Springer
;
1983-1987: Dordrecht [u.a.] : Reidel
;
…
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6.1983 -
Persistent link: https://www.econbiz.de/10008376297
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9
Young consumers : insight and ideas for responsible marketers
Bingley : Emerald
;
anfangs: Henley-on-Thames : Center
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Nachgewiesen 6.2004/05 -
Persistent link: https://www.econbiz.de/10008276019
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10
Family and consumer sciences research journal
Hoboken, NJ : Wiley-Blackwell
;
-2009: Thousand Oaks, …
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23.1994/95 -
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