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Johnston, Wesley J.
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The journal of business & industrial marketing
21
Industrial marketing management : the international journal for industrial and high-tech firms
13
Journal of business research : JBR
8
Journal of business market management : jbm
3
Journal of marketing
3
Information systems research : ISR ; an information systems journal of the Institute for Operations Research and the Management Sciences
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Strategic alliances: incorporating the impact of e-business technological innovations
Xie, Frank Tian
;
Johnston, Wesley J.
- In:
The journal of business & industrial marketing
19
(
2004
)
3
,
pp. 208
Persistent link: https://www.econbiz.de/10007028206
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2
Business and industrial marketing: Past, present and future
Lewin, Jeffrey E.
;
Johnston, Wesley J.
- In:
The journal of business & industrial marketing
11
(
1996
)
1
,
pp. 7-16
Persistent link: https://www.econbiz.de/10007315195
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3
The effects of organizational restructuring on industrial buying behavior: 1990 and beyond
Lewin, Jeffrey E.
;
Johnston, Wesley J.
- In:
The journal of business & industrial marketing
11
(
1996
)
6
,
pp. 93-111
Persistent link: https://www.econbiz.de/10007320609
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4
Relationship equity and switching behavior in the adoption of new telecommunication services
Low, Brian
;
Johnston, Wesley J.
- In:
Industrial marketing management : the international …
35
(
2006
)
6
,
pp. 676-689
Persistent link: https://www.econbiz.de/10007272581
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Marketing and sales: optimization of a neglected relationship
Matthyssens, Paul
;
Johnston, Wesley J.
- In:
The journal of business & industrial marketing
21
(
2006
)
6
,
pp. 338-345
Persistent link: https://www.econbiz.de/10007292064
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6
Expanding the marriage metaphor in understanding long-term business relationships
Johnston, Wesley J.
;
Hausman, Angela
- In:
The journal of business & industrial marketing
21
(
2006
)
7
,
pp. 446-452
Persistent link: https://www.econbiz.de/10007295698
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A history of the Journal of Business & Industrial Marketing
Laplaca, Peter J.
;
Johnston, Wesley J.
- In:
The journal of business & industrial marketing
21
(
2006
)
7
,
pp. 408-413
Persistent link: https://www.econbiz.de/10007295703
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8
International salesforce management: A relationship perspective
Lewin, Jeffrey E.
;
Johnston, Wesley J.
- In:
The journal of business & industrial marketing
12
(
1997
)
3-4
,
pp. 232-247
Persistent link: https://www.econbiz.de/10007367652
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9
The Dynamics of Long-Term Business-to-Business Exchange Relationships
Dabholkar, Pratibha A.
;
Johnston, Wesley J.
;
Cathey, Amy S.
- In:
Journal of the Academy of Marketing Science
22
(
1994
)
2
,
pp. 130-145
Persistent link: https://www.econbiz.de/10006155384
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10
A Customer Relationship Management Roadmap: What Is Known, Potential Pitfalls, and Where to Go
Boulding, William
;
Staelin, Richard
;
Ehret, Michael
; …
- In:
Journal of marketing
69
(
2005
)
4
,
pp. 155-166
Persistent link: https://www.econbiz.de/10005920857
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