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Buyer-supplier partnerships: Flip sides of the same coin?
Campbell, Alexandra - In: The journal of business & industrial marketing 12 (1997) 5-6, pp. 417-434
Persistent link: https://www.econbiz.de/10007364139
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Using customer relationships to acquire technological innovation - A value-chain analysis of supplier contracts with scientific research institutions
Nordberg, Markus; Campbell, Alexandra; Verbeke, Alain - In: Journal of business research : JBR 56 (2003) 9, pp. 711-720
Persistent link: https://www.econbiz.de/10006720264
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A ORGANIZATIONAL DYNAMICS - Ah:100 Using customer relationships to acquire technological innovation. A value-chain analysis of supplier contracts with scientific research instituti...
Nordberg, Markus; Verbeke, Alain; Campbell, Alexandra - In: Operations research, Management science : OR MS ; the … 44 (2004) 4, pp. 379-380
Persistent link: https://www.econbiz.de/10006503257
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Can Market-Based Contracts Substitute for Alliances in High Technology Markets?
Nordberg, Markus; Campbell, Alexandra; Verbéke, Alain - In: Journal of international business studies : JIBS ; a … 27 (1996) 5, pp. 963-980
Persistent link: https://www.econbiz.de/10005908266