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This paper examines the strategic value of a market orientation using concepts from the resource based view of the firm. We show that a market orientation can be a strategic resource as it is heterogeneous, imperfectly mobile, and is imperfectly substitutable. Using examples from both...
Persistent link: https://www.econbiz.de/10011201036
The specific domain of market orientation has been the subject of much scrutiny this decade. Both conceptual and empirical advances have been made to establish the marketing orientation construct as central to marketing decisions, business activities and organizational culture. However, a lacuna...
Persistent link: https://www.econbiz.de/10014723300
The present study fills some of the void in the literature on the concept and phenomenon of innovation and imitation …. Basing our arguments on features that the literature indicates are characteristics of innovation, we delimit the concepts of … innovation and imitation. Using these features and considering a company’s degree of entrepreneurial and market orientation, we …
Persistent link: https://www.econbiz.de/10014950042
We investigate the impacts of the U.S. publicly-funded Small Business Innovation Research (SBIR) program’s funding on …
Persistent link: https://www.econbiz.de/10009351114
The purpose of this special issue is to examine small businesses, innovation, and entrepreneurship, and show that … different advantages and drawbacks with innovation, but small businesses provide the most conducive environment for … entrepreneurship and innovation that are not necessarily sustained by the know-how and resources characteristic of large …
Persistent link: https://www.econbiz.de/10010865511
The International Award for Entrepreneurship and Small Business Research was instituted in 1996, and it is now firmly established as the leading Prize for outstanding research contributions in the area. Thanks to a generous donation from the Swedish entrepreneur Rune Andersson it has been...
Persistent link: https://www.econbiz.de/10005419519
Investment in innovation in industrialized economies increasingly is taken over by large firms that operate their own R … do this for survival. But such routinized innovation has not replaced the individual independent innovator, the …
Persistent link: https://www.econbiz.de/10010765328
Persistent link: https://www.econbiz.de/10005722676
Persistent link: https://www.econbiz.de/10005705557
Purpose – The purpose of this paper is to present the author's view of the role of entrepreneurial marketing (EM) as a strategy to address the dynamic marketing environment of recent times. Design/methodology/approach – The author reflects on some significant marketing changes and provides...
Persistent link: https://www.econbiz.de/10014902630