Purpose – International e‐marketing is emerging as an important area for marketers, as global online markets expand …. This special issue is an attempt to encourage, showcase, and guide research in the area of international e‐marketing …. Design/methodology/approach – In the editorial, Introduces the international e‐marketing framework (IEMF) as a guiding …

research examines the marketing and logistics efficacy between business‐to‐consumer (B2C) retailers who sell exclusively via … functions of logistics, marketing, and customer support. Practical implications – This study has value to researchers and … rates, perhaps related to their more extensive use of outsourced expertise in logistics, marketing, and customer support …

Cuando una empresa se decide a realizar una iniciativa comercial en Internet, al igual que en el mundo físico, es … mejorar la calidad de su servicio. / When a firm decides carrying out a commercial initiative in Internet, as in the physical …

Clearance pricing and end of season inventory management are challenging and important problems in retailing. Sales … time to react to observed sales, and pricing errors result in either loss of potential revenue or excess inventory to be …

and Sweden to analyze pricing of sawn softwood for the UK market in 1995–2008. Rather than competitive markets, our …

In a comment in a 1995 issue of the Journal of Consumer Marketing, Paul Koku criticizes an article in a 1993 issue of … the Journal of Consumer Marketing, “Price signaling: does it ever work?”, by Alpert, Wilson and Elliott. In this response … to Koku’s comment, it is argued that, although Koku views price signaling strictly as a borrowed concept, marketing is a …